Eraldo Barale is a successful entrepreneur in the fruit and vegetable sector, co-founder of the Joinfruit consortium together with Michele Ponso. He served as the first board member of Sanifrutta SCA, an agricultural cooperative in Costigliole Saluzzo (CN), helping to promote innovative and sustainable practices in the sector. In 2018, he co-founded La Grande Bellezza Italiana, a network of companies that brings together six historic companies from the national fruit and vegetable scene. This initiative aims to enhance and promote the quality of Italian produce, joining forces and expertise to ensure a prosperous and sustainable future for the sector. Thanks to his vision and commitment, Eraldo continues to be a reference figure for innovation and growth in the Italian fruit and vegetable industry.