Michelis: the Monregalese brand that brings the flavours of home to the table
In the heart of Piedmont, in Mondovì, there is a place where the scent of freshly baked cookies mingles with that of handmade fresh pasta, calling to mind images of tradition and home. It is the Pastificio Michelis, a reality that represents an excellence of the Italian culinary tradition. Founded in 1919, the brand has grown from a small artisan workshop to a recognized brand, always holding firm to the values of quality and tradition. Today, thanks to the acquisition by the IFEX Group in 2022, Michelis continues to combine workmanship that traces craftsmanship and innovation, bringing high-quality products to the tables that are rooted in the Piedmont region.
The origins: from small workshop to recognized brand
The history of Michelis began in 1919, when the small artisan workshop in Mondovì began producing fresh pasta and baked goods following traditional Piedmontese recipes. Attention to the quality of local raw materials, such as ottofile corn flour and Piedmontese beef, allowed the company to distinguish itself from the start.
Over the years, the company has evolved, moving from artisanal to industrial dimensions without ever losing touch with its roots. The acquisition by the IFEX Group was a further step forward, enabling Michelis to expand its offerings and strengthen its presence in the domestic and international markets.
A product that tells the territory
Each Michelis product is the result of careful, daily processing in the Mondovì factory, where tradition and technology meet to guarantee excellence. The range includes fresh plain and filled pasta, dry egg pasta and sweet and savory baked specialties, all made according to ancient Piedmontese recipes. The selection of raw materials is a hallmark of the brand. Piedmontese pedigree meat, stone-ground ottofile corn flour and fresh eggs from free-range hens are just some of the ingredients that make each creation unique. This approach allows Michelis to offer products that not only satisfy the palate, but also tell the story and culture of the area.
Innovation and quality: a new plant
The focus on innovation is part of Michelis’ history. In the 1990s, it anticipated future market needs by investing in protective atmosphere packaging lines, with the aim of further improving the hygienic quality of the product, prolonging its shelf life and expanding the territorial boundaries of its customers, without compromising the high artisanal quality of the products. A focus and growth that continues today. Becoming part of the IFEX Group has led to the \introduction of new production lines, expansion of distribution, and adoption of sustainable processes. The brand looks to the future with a sustainable approach, investing in technologies that reduce environmental impact and strengthen ties with local communities.
A deep connection with the territory
Pastificio Michelis is not just a brand but represents a piece of the history of the Monregalese area. The choice of local raw materials, such as fresh eggs from free-range hens and Italian flours, testifies to the company\s commitment to enhancing the territory and its excellence. The baked goods, such as meliga pastas prepared with stone-ground ottofile corn and rubatà breadsticks ironed by hand and naturally leavened, are an expression of a tradition that is renewed every day. Today, Michelis is present not only in traditional stores, but also in the main channels of large-scale distribution and e-commerce, bringing Piedmontese tradition into the homes of thousands of families. The brand continues to be synonymous with quality, craftsmanship and passion, values that have accompanied the company since its origins. Special attention today is paid to different nutritional needs and is embodied in the production of the Organic line and the Halal line. Michelis today is much more than a brand: it is a symbol of how tradition can evolve without ever losing its soul. Through its initiatives, its products, and its dedication, Michelis continues to tell a story made up of attention to quality, local supply chains, and innovations to keep up with the times and continue to win over consumers’ palates. Find out more on their website: https://michelis.it/
