Gabriele Santoro is Associate Professor at the Department of Management of the University of Turin and Director of the Master in Startups, Entrepreneurship and Open Innovation. An expert in innovation, business models and digital platforms, he has published numerous scientific articles and books on these topics. Currently, he conducts research on business model innovation, growth hacking, stakeholder theory and open innovation. Passionate about popularization, he combines academic rigor with a practical approach to inspire students and professionals.